The following is an extract from a six page feature in the Jan-Feb 2018 print of Professional Beauty. Industry thought leaders participated in an Industry Round table discussion hosted in Sydney in late 2017.
Our very own Tanya was invited to attand. We're so proud of her - after working in the industry for over 20 years, Tanya still remains to be an innovative, strong business woman who continues to inspire and motivate us all. Well done Tan!
Retail sales was the focus of the third Professional Beauty Industry Roundtable. Nine thought leaders tackled six questions that covered how to best choose the right retail range, how to increase purchases, optimising retail presentation, motivating team members to sell, methods to encourage clients to buy, the impact of personalisation and customisation and how to keep pace in a changing retail landscape.
Participants identified opportunities for salons to increase their retail sales and profits, taking into account the increasing competition faced by salons, especially by online sellers.
Karen Wilkin-Donachie - Ultraceuticals CEO
Clare Lamberth - Beauty On Latrobe owner
Sue Dann - OmniDerm skincare expert
Tanya Ahmed - Sharkra Medi Spa director and CEO
Jay Chapman - Zing Business Coaching senior coach
Pauline Valle - Ultraderm director
Kellie Cohen - Focus On Skin owner
James Carroll - International Beauty Supplies general manager
Sarah Austin – Skinsational owner
LEARNING: IT’S CRUCIAL THE SUPPLIER AND THE SALON HAVE SIMILAR VALUES AND SHARE THE SAME PHILOSOPHY WHEN IT COMES TO SKINCARE.
Tanya: “Choosing a skincare range or a retail range, you need to stay very true to yourself, understand how you want to treat the skin and what modalities and what skin care you need to make that possible. I have been through quite a few skin care ranges, all of which are very professional, all of which have given outstanding service. Ultimately, then, it lies within yourself as the owner or the manager, the decision maker, of how you ethically want to treat your client. What really resonates with you and what sits really holistically with you and what you feel is going to give you the best results for your clients? Price point is secondary. It’s almost irrelevant. When you’re delivering quality and results to your clients, price point doesn’t even come into the equation.”
Read and see more here: https://www.professionalbeauty.com.au/roundtable/